Trademarks can be anything from words, phrases, logos, symbols, or slogans, anything that will identify or distinguish a person’s goods or services manufactured or sold to indicate their sources. Trademarks allow companies and businesses to be identified by their symbols or logos by what they are selling. For example, Nike is identified by the check symbol, and people identify that symbol with athletic wear and sneakers, that is Nikes symbol and cannot be used by anyone else. McDonald’s symbol is the Golden Arches, when people see those they know who those arches belong to and what they sell. There are all different types of trademarks; a service mark is the same as a trademark except it promotes a service instead of a product. A certification mark is a symbol, device, or name used by an organization to vouch for their products. A collective mark is a symbol, mark, phrase, or label, used by member of an organization to identify goods, members, products, or services they provide. Only members of particular groups or organizations are allowed to use the collective mark, even the group itself cannot use collective marks, only the members of the group. Protecting your trademark with trademark law consists of preventing others from using your mark. If others were able to use your trademark, how would the consumers distinguish your product from others?
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